Webinar: Technical Buyer Trends 2025: Trust, AI, and the Shifting Marketing Landscape
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OnlineDescription
The 2025 State of Marketing to Engineers research report reveals a shifting landscape, with technical buyers turning to diverse information sources in the quest for brands, content, and people they can trust. What does this mean for your marketing strategy in 2025?
In this session you’ll gain insights into:
- Engineers’ use of generative AI in their buying journey
- The role of social media, podcasts, and technical content in their journey
- Strategies to establish credibility and foster trust in a skeptical audience
- Emerging digital marketing trends to watch as 2025 unfolds
With actionable insights and fresh data, you'll leave this session prepared to align your marketing strategies with technical buyer opinions and behavior.
Webinar length: One hour
Presented by
Wendy Covey - TREW Marketing
Wendy Covey is CEO of a successful technical marketing agency, author, podcast host…and she holds a Texas fishing record. Through her company, TREW Marketing, Wendy has helped hundreds of engineering and technical companies become trusted advisors, grow sales pipelines, and increase market share through content marketing. Wendy’s book, https://www.amazon.com/Content-Marketing-Engineered-Convert-Technical/dp/163299285X (and her podcast of the same name), helps technical marketers looking to adopt or improve their content marketing programs. Wendy gained national recognition when she was named one of WSJ’s 10 Most Innovative Entrepreneurs in America.
Moderated by
Curt Anderson - B2Btail
Curt Anderson founded an eCommerce company in 1995 that was ranked 3X on the Internet Retailer Magazine Top 1000 eCommerce Companies. Curt is the author of “Stop Being the Best Kept Secret” and founder of B2Btail.com, an eCommerce resource guide for manufacturers.
