Digital Ready Businesses program

Event Promo Photo For Digital Ready Businesses program

April 02 • 2:00 PM - 3:00 PM

April 04 • 2:00 PM - 3:00 PM

April 09 • 2:00 PM - 3:00 PM

April 11 • 2:00 PM - 3:00 PM

April 16 • 2:00 PM - 3:00 PM

April 18 • 2:00 PM - 3:00 PM

April 23 • 2:00 PM - 3:00 PM

April 25 • 2:00 PM - 3:00 PM

April 30 • 2:00 PM - 3:00 PM

May 02 • 2:00 PM - 3:00 PM

May 07 • 2:00 PM - 3:00 PM

Virtual

A Purdue Extension workshop series that seeks to help Indiana small businesses build or enhance their online presence will return in communities throughout the state this spring.

Digital Ready Businesses was launched in 2017. The program has been updated and new workshops added to reflect current trends. Participants can attend all 11 (1-hour) sessions or only those that meet their needs. The hands-on training, led by county Extension educators, covers a variety of topics, from website basics to podcasting, blogging, the ins and outs of social media, and email analytics and marketing. 

The series is being offered virtually starting in January from 2pm-3pm EST:

  1. Claim Your Online Turf - Tuesday, April 2
  2. Website Basics - Thursday, April 4
  3. Grow Your Virtual Customers – Tuesday, April 9
  4. Search Engine Optimization – Thursday, April 11
  5. Email Analytics & Marketing – Tuesday, April 16
  6. Podcasting 101 - Thursday, April 18
  7. How to Blog Successfully – Tuesday April 23
  8. Introduction to Social Media Platforms – Thursday, April 25
  9. Social Media Plan & Content - Tuesday, April 30
  10. Social Media Analytics & Marketing - Thursday, May 2
  11. Digital Storefront - Tuesday, May 7

Sessions are $25 each or you can register for the complete series for $250.

“These workshops are designed for entrepreneurs and small business owners or employees who might not have an online presence, or have one that is outdated,” says Roberto Gallardo, director of the Purdue Center for Regional Development and Community and a regional economic specialist for Purdue Extension.

In follow-up surveys, participants have reported significant increases in sales, customer base and customer engagement, and nearly 9 in 10 recommended the series to others.

For more information, email Daniel Walker at walke422@purdue.edu